Work Samples

A woman demonstrates a human skeleton model to a group of children outdoor at Headwaters School in Austin, Texas, with a whiteboard behind her and trees and a building in the background.

Brand strategy, key messages, website update, brand brochure, development materials, and enrollment marketing workshops helped this PreK-12 school in Austin, Texas, express its unique personality and position itself for growth.

“Though we invited Paige into our school to help with marketing, she actually taught us how to identify and claim our identity as an organization. Her work continues to ripple throughout our team to the extent we ask each other if we should “Paige-ify” a message we're preparing.”

Ted Graf, Head of School

Brochure pages from Headwaters School featuring children, with titles 'What Do You Think?' and 'What's Possible?' and text about Montessori and International Baccalaureate programs.

Strategic communications plan, brand development, website redesign, messaging, annual report creation, content planning and creation for this foundation that invests in college access and success.

Cover page of a report from the Greater Texas Foundation, titled 'Bountiful Horizons: Creating Opportunity in Any Zip Code', with a background image of a farmland and a photo of a smiling woman.

Campus scene with students, featuring text about Texas community colleges creating models for emergency aid, supported by Greater Texas Foundation.

“Paige continuously helps us think through the high-level goals of our communications and then build out detailed strategies to achieve those goals. She is responsive, honest, professional, and fun to work with.”

Leslie Gurrola, Director of Programs and Strategy

Screenshot of the Greater Texas Foundation website homepage, featuring a sunset over a forest, a circular photo of smiling young women, and sections about grants, resources, and partnership opportunities.

Brand strategy and key messaging for this Seattle K-8 school embarking on a new strategic plan.

[In partnership with Mission Minded]

Brand strategy and key messages for an esteemed all-girls middle and high school in Palo Alto, California, where girls demonstrate to the world what they can do.

[In partnership with Mission Minded]

Brand strategy, positioning, and messaging for this K-12 school serving students with language-based learning differences in New York City.

[In partnership with Mission Minded]

“Things are cruising along here at Churchill. We are slowly infusing our new brand values throughout our community and are even building our annual fund campaign around them. It's an exciting time!”

Kimberly Campbell, Chief Philanthropy and Communications Officer

Red background with white text displaying Saint Mary's College of California.

Conducted a peer audit of this California institution’s marketing communications department. Documented recommendations for staffing, structure, best practices and internal relationship management in a report to the CMO and the Provost.

Colorful geometric spiral pattern resembling a flower or star, with the word 'Adamah' and the tagline 'People. Planet. Purpose.' beneath it.

Brand strategy, messaging, naming and tagline for a national Jewish environmental organization created by the merger of Hazon and the Pearlstone Center.

[In partnership with Mission Minded]

A woman giving a presentation or speech to a group of people in an art gallery or museum, with framed artwork on the wall.

Marketing communications plan to drive attendance and attract more collectors for this citywide fine arts festival. Segmentation strategy and content development.

The words 'PRINT AUSTIN' with 'PRINT' in white and 'AUSTIN' in red on a black background.

Indoor art gallery with white walls displaying various artworks and visitors walking around.

Painting tools on a workspace, including red, yellow, and pink paint, a roller, a paintbrush, a spray bottle, and various supplies.

Strategic Marketing & Communications

Led comprehensive brand strategy and activation including market research, positioning, advertising, visual identity, brand architecture, communication and brand standards, website design and strategy, content strategy, an award-winning university magazine, internal communications, and environmental branding.

Recruitment Marketing

Responsible for $15 million in new revenue per year. Developed sophisticated, multi-year, print and digital campaigns tailored to prospective student and parent audience segments, integrated with events and personal outreach from the Admission team.

Magazine cover of St. Edward's University with a pink and blue sunset sky, a white university building with red roofs, surrounded by greenery.

Cover of a magazine titled 'st. ed's' featuring a group of nine young adults standing and sitting on a rooftop, with cityscape in the background.

A collage of four images. The top-left shows a phone with a group of people standing outdoors with trees in the background, with the text "GET FUNDED". The top-right features a young girl jumping in front of a blue wall, with the text "REACH YOUR FULL POTENTIAL." The bottom-left displays a woman lying on a bed and looking to the side, with the word "CREATE" in large yellow letters. The bottom-right shows a poster with photos of people doing various activities, with the text "GO FULL ON" and "ST. EDWARD'S UNIVERSITY".

Collage of four images: top left shows a woman in front of a fireplace with a fire, holding a shovel, in a magazine called 'Playing with Fire'; top right shows hands holding a navy blue greeting card with gold lettering that says 'JOY' in a black envelope; bottom left shows two brown paper bags with red and white design and the text 'Men on the Boats'; bottom right shows a magazine titled 'st. ed's' with a plate of sliced beef, a knife, and side dishes on a dark-colored table.